Tourism Marketing 1

What is the primary purpose of marketing?

• To increase sales and revenue.
• To create a positive image for the company.
• To understand customer needs and wants.
• To develop new products and services.

Which of the following is NOT a core activity of marketing?

• Creating value
• Communicating value
• Delivering value
• Consuming value

What is the difference between a need and a want?

• Needs are essential for survival, while wants are desires.
• Wants are always more expensive than needs.
• Needs are created by marketers, while wants are innate.
• Needs are specific products or services, while wants are general desires.

Which of the following is an example of a non-monetary benefit that a customer might receive from a product or service?

• A lower price
• Free shipping
• A sense of satisfaction
• A warranty

The concept of value in marketing is primarily focused on:

• The cost of the product or service.
• The quality of the product or service.
• The perceived benefits from the customer's perspective.
• The company's profit margin.

Which of the following is a key ethical challenge for businesses in relation to needs and wants?

• Manipulating customers into buying unnecessary products.
• Prioritizing profits over customer satisfaction.
• Failing to meet the basic needs of customers.
• Ignoring the cultural differences of customers.

What is the role of market research in marketing?

• To identify new market opportunities.
• To develop advertising campaigns.
• To understand customer preferences and behaviors.
• To set prices for products and services.

Which of the following is a key component of the marketing mix?

• Product

• Price
• Place
• Promotion

What is the difference between marketing and sales?

• Marketing focuses on creating demand, while sales focuses on closing deals.
• Marketing is a long-term process, while sales is a short-term activity.
• Marketing is primarily concerned with product development, while sales is concerned with customer service.
• Marketing is a one-way communication process, while sales is a two-way communication process.

Which of the following is an example of a marketing channel?

• A retail store
• A social media platform
• A distribution center
• All of the above