Marketing Mix: Product

What are the 4P's of the marketing mix?

• Price, product, place, promotion

• Performance, Proactive, Plant, Planet

What is an example of a product?

• iPhone

• 30 AED

What is an aesthetic product?

• A product that looks good

• A product that looks bad

A perfume lasts for a long time. How would you describe its function?

• The product performance is good

• The product performance is bad

A cost effective product means it is easy to make a profit

• True

• False

A product should meet customers needs or wants

• True

• False

What is the USP?

• A product should have the SAME design as other products

• A product should have DIFFERENT design to other products

Good design means

• It has the same features

• It can be changed to have new features

Good design for a chocolate means it can be changed to have new flavours

• True

• False

A good product means it is possible to make a...

• Profit

• Loss