Sales Promotion Quiz

What is the primary purpose of sales promotion?

• To reduce marketing costs

• To provide an extra incentive to purchase

• To eliminate competition

• To increase brand loyalty

Which of the following is a consumer-oriented sales promotion?

• Coupons

• Sales training programs

• Trade allowances

• Cooperative advertising

What is a key reason for the increase in sales promotion activities?

• Stable brand loyalty

• Decreased competition

• Declining brand loyalty

• Increased product prices

Which sales promotion tool involves giving consumers a product for free to induce trial?

• Contests

• Coupons

• Samples

• Premiums

What is a disadvantage of using coupons as a sales promotion tool?

• They are easy to distribute

• They always attract new customers

• They can be difficult to estimate redemption rates

• They are inexpensive to produce

Which type of premium requires the consumer to pay some cost?

• Self-liquidating Premiums

• Free Premiums

• Trial Premiums

• Gift Premiums

What is the main difference between contests and sweepstakes?

• Contests are only for products, while sweepstakes can be for services

• Sweepstakes require proof of purchase, contests do not

• Contests are more expensive to run than sweepstakes

• Contests require skill, while sweepstakes are based on chance

What is a common challenge faced by loyalty programs?

• They do not provide customer data

• They are too easy to implement

• Differentiating them from frequent buyer programs

• They often lead to immediate sales

Which of the following is NOT a method of coupon distribution?

• In-store displays

• Media delivery in newspapers

• Television advertisements

• Direct mail

What is the primary goal of trade-oriented sales promotions?

• To attract consumers directly

• To motivate distributors and retailers

• To reduce production costs

• To increase brand awareness