AGB 603 - Quiz_M2

1-3. Give the 3 Importance of Marketing Environment

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4. According to Marketing Environment is the external factors and forces that affect a firm's ability to develop and maintain successful transaction and relationship with the target customers.

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5. requires industrialized countries and economies in transition to limit and reduce greenhouse gases (GHG) emissions in accordance with agreed individual targets.

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6. Is the type of environment which is closely linked to the organization.

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7. provides finance for the business transactions, examples: banks, credit organizations, and insurance organizations.

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8. the process of dividing a market of potential customers into groups, or segments, based on different characteristics

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9. the amount that consumers is willing to pay for a product.

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10 -14. Give the 5 Features of marketing Environment

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15. is protocol that makes a global agreement to protect the stratospheric ozone layer by phasing out the production and consumption of ozone-depleting substances such as the chlorofluorocarbons.

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16 – 21. Give the 6 Forces under Macro Environment.

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