Mastering E-Commerce Concepts

What is a common online payment system used in e-commerce?

• Stripe

• PayPal

• Venmo

• Apple Pay

Which digital marketing strategy focuses on search engines?

• Pay-Per-Click Advertising (PPC)

• Search Engine Optimization (SEO)

• Email Marketing

• Social Media Marketing (SMM)

What is the primary goal of customer experience optimization?

• To enhance customer satisfaction and loyalty.

• To increase product prices.

• To limit customer feedback.

• To reduce operational costs.

Name a popular tool for e-commerce analytics.

• Google Analytics

• Mixpanel

• Shopify Insights

• Adobe Analytics

What does supply chain management primarily involve?

• Coordination and management of sourcing, procurement, conversion, and logistics activities.

• Focusing solely on customer service.

• Only managing inventory levels.

• Overseeing financial transactions.

What is a key trend in mobile commerce today?

• Growth of traditional retail stores

• Increase in cash transactions

• Decline of online shopping

• Rise of mobile wallets and contactless payments

Which payment method is considered the most secure for online transactions?

• PayPal without two-factor authentication

• Credit cards with security features

• Bank transfers without encryption

• Cryptocurrency transactions without a secure wallet

What role does social media play in digital marketing strategies?

• Social media is only effective for large corporations.

• Social media is crucial for brand awareness, customer engagement, targeted advertising, and gathering consumer insights.

• Social media has no impact on customer feedback.

• Social media is primarily used for email marketing campaigns.

How can businesses enhance customer experience on their websites?

• Limit customer feedback options

• Increase advertisement pop-ups

• Reduce website content variety

• Enhance site navigation, optimize load speed, ensure mobile responsiveness, provide personalized content, use chatbots, and implement user-friendly design.

What metric is crucial for measuring e-commerce success?

• Conversion Rate

• Customer Retention Rate

• Website Traffic

• Average Order Value