MGT_Lesson 5

Which of he following is the first step in marketing planning process?

• Conduct a SWOT analysis.

• Partner with influencers.

• Market research.

• Develop a marketing plan.

Which part of the SWOT analysis helps identify internal capabilities and resources of a business?

• Strengths and opportunities.

• Weaknesses and threats.

• Strengths and weaknesses.

• Opportunities and threats.

In an education business, what would be considered an "opportunity" in a SWOT analysis?

• A growing demand for early childhood care and education.

• Lack of skilled instructors in the institution.

• Increasing operational costs.

• Outdated children's milestone in development.

Which of the following is NOT one of the 4Ps in marketing?

• Product

• Promotion

• Pricing

• Positioning

What is the main goal of product positioning in marketing?

• To identify the best price for the product.

• To define how a product is perceived in the minds of consumers relative to competitors.

• To choose the best distribution channels for the product.

• To create promotional strategies for the product.

Influencers are primarily used in marketing to

• cut down product development time.

• provide technical expertise on products.

• increase brand visibility and credibility through endorsements.

• reduce competition in the market.