
6 产品策略
Authored by Dan Dan
Business
University
33 Questions
Used 6+ times

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
产品整体概念中,最基本、最重要的部分是( )。
附加产品
形式产品
核心产品
期望产品
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
某汽车公司原来生产高档轿车,后来又生产一些中低档轿车,这种产品延伸的策略是( )。
向上延伸
向下延伸
双向延伸
产品线扩充
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
三叉星圆环是奔驰的( )。
品牌名称
品牌标志
品牌象征
品牌图案
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
品牌延伸策略是指?
增加产品线的宽度
将成功品牌用于新产品或产品线
减少产品线的深度
重新定位品牌
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
产品组合的宽度是指产品组合中所拥有的( )的数目。
产品项目
产品线
产品种类
产品品牌
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
产品组合的长度是指一个产品线的( )总数。
产品项目
产品品种
产品规格
产品品牌
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
产品生命周期是由( )的生命周期决定的。
企业与市场
需要与技术
质量与价格
促销与服务
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