Week 4 Quiz ADV30001

What is the purpose of measuring audiences in advertising?

• To measure product sales

• To understand the number of people engaged with a medium

• To calculate media cost

• To compare different companies

What does TARP stand for?

• Target Audience Response Percentage

• Total Audience Reach Potential

• Target Audience Rating Point

• Total Audience Rating Percentage

Which of the following is used to calculate media impressions?

• Reach * Frequency

• Reach * TARP

• CPT / GRP

• Frequency / Reach

What does CPT represent in media planning?

• Cost per TARP

• Cost per Thousand

• Cost per Transaction

• Cost per Transfer

In print media, what does the term 'readers per copy' refer to?

• The total number of copies sold

• The number of readers for a given issue of the publication

• The subscription rate of the magazine

• The cost per issue of the publication

What is the relationship between Reach and Frequency?

• Reach is the number of times the content is displayed, and Frequency is the number of people who saw it

• Reach is the total audience, and Frequency is the average number of times a person sees the content

• Frequency is the total audience, and Reach is the number of people who clicked on the content

• Reach is the cost per thousand viewers, and Frequency is the target audience

Which of the following is a basic media metric used to measure audience size?

• Impressions

• Transactions

• Costs per unit

• Engagement time

How do advertisers generally increase reach in radio advertising?

• By adding more radio stations to the buy

• By reducing the number of advertisements

• By focusing on a single demographic

• By eliminating dayparts from the schedule

What does GRP stand for in media metrics?

• General Reach Points

• Gross Rating Points

• General Rating Percentage

• Gross Reach Percentage

In media planning, what is the significance of comparing media vehicles using relative costs?

• To determine the actual budget for each medium

• To measure the total impressions for each medium

• To assess which medium is the most efficient

• To reduce the number of advertisements placed