
Ent Information Management QUIZ
Authored by Deborah Hutchison
Business
11th Grade
Used 1+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the practice of monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities?
Marketing Plan
Marketing Information Management
Marketing Activities
Marketing Strategies
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What activities should you include when collecting data for a project?
Random sampling
Stuctured data collection instruments
Predetermined response categories
Blind sampling
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The integrity of any data collection is important because it shows:
a neat and orderly review process
that you can create an interesting survey
all the data in one spot
the correctness and validity in your research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where can you usually find a collection of data that is organized and allows you to access, retrieve, and make use of the data to make business decisions?
In a locked file cabinet
On a website
In a database
In your Dropbox
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When combining two or more elements to produce something more complex, you are:
Synthesizing the data
Analyzing the data
Formulating the data
Storing the data
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is the purpose of conducting consumer research?
To measure certain characteristics of your consumer
To identify your target market's personal preferences
To evaluate your competitor's marketing strategies
To identify your target market's motivation for buying a particular product
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is the purpose of conducting product research?
To satisfy your customer's wants and needs
To evaluate your company's strengths and weaknesses
To identify specific characteristics of a product or service
To track statistics on a particular product
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