Ent Information Management QUIZ

Which of the following is the practice of monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities?

• Marketing Plan

• Marketing Information Management

• Marketing Activities

• Marketing Strategies

What activities should you include when collecting data for a project?

• Random sampling

• Stuctured data collection instruments

• Predetermined response categories

• Blind sampling

The integrity of any data collection is important because it shows:

• a neat and orderly review process

• that you can create an interesting survey

• all the data in one spot

• the correctness and validity in your research

Where can you usually find a collection of data that is organized and allows you to access, retrieve, and make use of the data to make business decisions?

• In a locked file cabinet

• On a website

• In a database

• In your Dropbox

When combining two or more elements to produce something more complex, you are:

• Synthesizing the data

• Analyzing the data

• Formulating the data

• Storing the data

What is the purpose of conducting consumer research?

• To measure certain characteristics of your consumer

• To identify your target market's personal preferences

• To evaluate your competitor's marketing strategies

• To identify your target market's motivation for buying a particular product

What is the purpose of conducting product research?

• To satisfy your customer's wants and needs

• To evaluate your company's strengths and weaknesses

• To identify specific characteristics of a product or service

• To track statistics on a particular product

What is the purpose of conducting advertising research

• To identify your customer's personal buying preferences and motiviation

• To predict future sales and profits

• To determine a customer's response to an advertising campaign

• To determine a customer's response to an advertisment

What is the purpose of conducting market research?

• To identify a specific, sizable market where certain characteristics can be measured

• To track statistics on a particular product to predict future profits

• To evaluate your competitor's marketing strategies against your own

• To identify specific characteristics of a product or service that will satisfy a want or a need

What is the purpose of conducting competitive research?

• To track statistics on a particular product

• To identify and evaluate your competitor's marketing strategies against your own

• To identify a specific market that buys a particular product or service

• To identify trends and patterns in consumer preferences