SMM Chapter 2

What does 'Product' refer to in the 4 P's of Marketing?

• The amount of money expected in payment for a good or service

• Goods and services a business produces to satisfy customers’ wants or needs

• Path products take to reach end-users

• Advertising, sales, and social media marketing

In the 4 P's of Marketing, what does 'Place' refer to?

• The amount of money expected in payment for a good or service

• Goods and services a business produces to satisfy customers’ wants or needs

• Path products take to reach end-users

• Advertising, sales, and social media marketing

Which of the following represents 'Promotion' in the 4 P's of Marketing?

• The amount of money expected in payment for a good or service

• Goods and services a business produces to satisfy customers’ wants or needs

• Path products take to reach end-users

• Advertising, sales, social media marketing, markdowns, and personal selling

What do social media marketers look at to effectively market a product?

• Features, Usage, Consumer safety, Product mix

• Price, Location, Brand, Packaging

• Color, Size, Weight, Material

• Age, Gender, Income, Education

What is the purpose of consumer safety measures?

• To protect products, businesses, and customers from potentially negative outcomes

• To increase product prices

• To limit product availability

• To enhance product aesthetics

What does a product line consist of?

• A single product with no variations

• A group of goods and services with similar characteristics

• A collection of unrelated products

• A set of products with different brand names

What are the five steps to creating an advertisement?

(a)  

What does product depth refer to?

• The total number of products a business offers

• The number of product variations within a product line

• The width of the product packaging

• The length of the product's warranty

What are the four stages of the product life cycle?

(a)  

What is dependent upon its target market and goals?

• Product Mix

• Product Width

• Product Depth

• Product Length