Introduction to Sports & Entertainment Marketing Quiz

Describe the difference between needs and wants.

What is a target market?

List some examples of demographics.

What is meant by the term geographics?

Define channel of distribution.

What is GDP and abbreviation of?

What do trademarks protect?

• Inventions

• Brand names

• Copyrights

• Ideas

Which of the following is an advantage of Sole Proprietorship?

• Limited liability

• Full control

• Double taxation

• Complex setup

Which of the following is a disadvantage of Partnership?

• Full control

• Shared profits

• Limited liability

• Double taxation

Who invented the kinetoscope?

• Thomas Edison

• Nikola Tesla

• Alexander Graham Bell

• Guglielmo Marconi