Let's Brush Up!

If digital marketing were a person, who would it be?

• A social butterfly who can’t stop tweeting.

• A data nerd who loves crunching numbers in Google Analytics.

• A wizard casting spells to get websites on the first page of Google.

• A multitasker juggling 10 different social media accounts at once.

When creating a digital ad, what should you avoid at all costs?

• Using Comic Sans font

• Making it too relevant to the target audience

• Giving away free unicorns

• Forgetting to include the product

In content marketing, what is "evergreen" content?

• A type of tree

• Content that only works during the holiday season

• Content that remains relevant over time

• A blog post written in green ink

What should you focus on in email marketing?

• Using subject lines like “Open or else!”

• Sending emails hourly so they can’t forget you

• Adding glitter gifs to every email

• Personalizing the content to make it relevant to the recipient

What does the term “bounce rate” refer to in digital marketing?

• How many times you bounce on a trampoline after a failed campaign

• A cool party trick

• How high your ad jumps on a search engine results page

• The percentage of visitors who leave a website without engaging