Quiz on Marketing of Goods

What is a key factor to consider when selecting a suitable market for goods and services?

• The number of products available

• The number of traders selling similar goods

• The location of the business

• The color of the packaging

Which of the following is NOT a source of information about the market?

• Family and friends

• Social media platforms

• Personal opinions

• Mass media

What is the primary purpose of marketing?

• To produce goods and services

• To promote and sell goods and services

• To conduct market research

• To manage customer relationships

What is the role of mass media in marketing?

• To limit consumer choices

• To provide entertainment only

• To advertise and promote goods to many consumers

• To conduct market research

Which of the following factors is least likely to affect the accessibility of a market?

• Physical infrastructure

• Consumer preferences

• Market cost and budget

• Number of competitors

Which of the following is an example of a demographic trend that can affect marketing?

• The color of a product

• The marital status of consumers

• The design of a logo

• The location of a store

If a marketer wants to assess consumer spending habits, which factor should they consider?

• Market size

• Consumer potential

• Competition

• Accessibility of the market

Why is it important to target specific consumers in marketing?

• To increase production costs

• To ensure that marketing efforts are effective

• To reduce competition

• To limit the number of products offered

When evaluating a marketing strategy, what should a business consider?

• The number of products they sell

• The effectiveness of their advertising

• The color of their logo

• The location of their office

Which of the following factors can influence consumer taste and preferences?

• The price of goods

• The number of competitors

• The living standards of consumers

• The marketing budget