Marketing Channels Quiz

What is the term for a network composed of the company, suppliers, distributors, and customers who partner with each other to improve the performance of the entire system in delivering customer value?

• Value Delivery Network

• Marketing Channel

• Direct Marketing Channel

• Indirect Marketing Channel

What is the disagreement among marketing channel members on goals, roles, and rewards?

• Channel Conflict

• Vertical Marketing System

• Conventional Distribution Channel

• Horizontal Marketing System

What is a distribution channel structure in which producers, wholesalers, and retailers act as a unified system?

• Vertical Marketing System

• Contractual Vertical Marketing System

• Administered Vertical Marketing System

• Franchise Organization

What is the term for a marketing channel that has no intermediary levels?

• Direct Marketing Channel

• Indirect Marketing Channel

• Multi-channel Distribution System

• Disintermediation

What is the term for stocking the product in as many outlets as possible?

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

• Marketing Channel Management

What is the use of more than one but fewer than all the intermediaries who are willing to carry the company’s products?

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

• Marketing Channel Management

Set of companies that supply raw materials to create a product or services.

• UPSTREAM

• DOWNSTREAM

• CONSUMER

• BUSINESS USER

These are the channels from the company to the end users such as distributors, resellers, wholesalers. 

• UPSTREAM

• DOWNSTREAM

• CONSUMER

• BUSINESS USER

Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.

• INTENSIVE DISTRIBUTION

• EXCLUSIVE DISTRIBUTION

• SELECTIVE DISTRIBUTION

The cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries.

• CONVENTIONAL DISTRIBUTION CHANNEL

• MULTICHANNEL DISTRIBUTION SYSTEM

• DISINTERMEDIATION

• HORIZONTAL MARKETING SYSTEM