Topic 10: Strengths and Weaknesses and When to Use Text Message

What does SMS stand for?

• • A) Short Message Service

• • B) Standard Messaging System

• • C) Simple Messaging Service

• D) Short Mail Service

Which of the following is a unique attribute of texting?

• • A) It requires Wi-Fi to send messages.

• • B) It can only be used between the same mobile carrier.

• • C) It is universally accessible across various mobile carriers.

• D) It is only available in urban areas.

What is one of the main advantages of SMS for businesses?

• • A) It guarantees immediate delivery.

• • B) It allows for multimedia content only.

• • C) It automatically keeps a record of communication history.

• D) It requires users to be online to receive messages.

Which type of messaging allows users to send images and videos?

• • A) SMS

• • B) MMS

• • C) EMS

• D) VoIP

What is a potential disadvantage of using SMS communication?

• • A) High costs associated with sending messages.

• • B) Guaranteed message delivery.

• • C) Uncertainty about whether a message has been read.

• D) Limited character count for each message.

Which of the following is NOT a recommended use of SMS in business communication?

• • A) Sending order confirmations

• • B) Communicating emergency alerts

• • C) Long-form legal documentation

• D) Internal communication reminders

What is a key feature of SMS gateways in the text messaging system?

• • A) They provide internet access for sending messages.

• • B) They enable the exchange of SMS messages between different carriers and platforms.

• • C) They limit the character count of messages sent.

• D) They store messages indefinitely.

What is one of the main benefits of using SMS for appointment reminders?

• • A) It allows for detailed descriptions of the appointment.

• • B) It helps reduce no-shows and cancellations.

• • C) It requires customers to respond immediately.

• D) It can only be used for in-person appointments.

How does SMS marketing enhance customer engagement?

• • A) By requiring customers to visit a physical store.

• • B) By allowing businesses to send personalized offers directly to customers.

• • C) By limiting communication to once a month.

• D) By focusing solely on long-form content.

Which of the following is an example of effective SMS use in customer service?

• • A) Sending lengthy emails to customers.

• B) Ignoring customer inquiries

• C) Providing instant responses to customer issues

• D) Only contacting customers through social media.