Marketing Strategy's Case Study - Tesla

What is Tesla's core vision?

• Transitioning to sustainable energy

• Maximizing profits

• Expanding globally

• Reducing vehicle prices

What is the pricing strategy Tesla follows?

• Dynamic pricing

• No-haggle pricing

• Discount pricing

• Auction pricing

What year was Tesla, Inc. founded?

• 1995

• 2015

• 2003

• 2012

What is Tesla's main goal as a company?

• To become the largest automaker in the world

• To create the fastest electric cars

• To dominate the luxury car market

• To accelerate the world's transition to sustainable energy

• Which of these Tesla models is considered the safest SUV ever tested ?

• Model X

• Model 3

• Model S

• Model Y

Which of these Tesla models is considered the most affordable?

• • Model X

• • Model S

• • Model 3

• • Cybertruck

Which of the following best describes Tesla's advertising strategy?

• • TV commercials and radio ads

• Paid online ads

• • Word-of-mouth and social media

• TV commercials and radio ads

What role does social media play in Tesla’s marketing?

• • Mostly for customer complaints and feedback

• • A primary channel for customer engagement and communication

• • Limited to Instagram advertisements

• • Only used for paid promotions

How does Tesla generate demand for its new product launches?

• • Pre-orders and unveiling events

• • Free trial periods for customers

• • Nationwide dealership events

• • Flash sales and discounts

What was Tesla's first electric car ?

• Cybertruck

• Model Y

• Model X

• Roadster