Nike Commercial Analysis and Audience Appeal

The video transcript describes a Nike advertisement targeting teenagers and adults, focusing on inclusivity and diversity. It showcases various sports to highlight the versatility of Nike products, using famous athletes to lend credibility. The ad appeals to emotions by depicting a diverse group of people and suggesting that anyone can achieve greatness with Nike products, regardless of their background.

What is the initial scenario depicted in the Nike commercial?

• A boy is invited to join a group of kids.

• A girl is playing basketball alone.

• A coach is training a team.

• A family is shopping for sports gear.

Who is the primary target audience for the Nike commercial?

• Only adults

• Only teenagers

• Teenagers and adults

• Children and seniors

What is the main message conveyed by showing a diverse group of people in the commercial?

• To make people feel included and represented

• To emphasize the luxury of the brand

• To highlight the exclusivity of the products

• To show that the products are expensive

Why was the commercial released in July?

• To coincide with the start of the school year

• To promote a new product line

• To align with the winter sports season

• To encourage kids to play sports during summer

Which sports are featured in the commercial to show the versatility of Nike products?

• Basketball, swimming, and tennis

• Running, baseball, volleyball, lacrosse, football, and basketball

• Soccer, golf, and hockey

• Cricket, rugby, and cycling

How does the commercial appeal to ethos?

• By using complex statistics

• By showing luxurious settings

• By featuring famous athletes

• By using emotional stories

Which famous athlete is NOT mentioned in the commercial?

• Andrew Luck

• Mike Trout

• Jared Richard

• Serena Williams

What logical appeal is used in the commercial to suggest the quality of Nike products?

• The products are affordable

• The products are limited edition

• The products are made from rare materials

• The products are used by successful athletes

What is the emotional appeal at the end of the commercial?

• It emphasizes that anyone can succeed regardless of their background

• It highlights the struggles of athletes

• It focuses on the exclusivity of the brand

• It shows a luxurious lifestyle

What message does the commercial convey about becoming a great athlete?

• It is only for professional athletes

• It can be achieved by anyone using Nike products

• It is only possible for those in affluent areas

• It requires expensive equipment