Building Customer Trust

Building the trust of our customers is important because:

• It increases customer loyalty and retention.

• It reduces the need for marketing.

• It allows for higher pricing.

• It decreases product quality.

Keeping promises can help in building customer trust by:

• Ensuring reliability and dependability

• Increasing product prices

• Reducing customer service hours

• Limiting communication with customers

Acting in the best interest of customers is important for trust because:

• It ensures customer satisfaction and loyalty.

• It increases the company's profit margins.

• It reduces the need for customer service.

• It allows for more aggressive marketing strategies.

How does consistency contribute to customer trust?

• By ensuring reliable and predictable service

• By offering frequent discounts

• By changing policies regularly

• By limiting customer interactions

One way organisations can lose customer trust is:

• Providing excellent customer service

• Ensuring data privacy

• Delivering products late

• Offering competitive pricing

What is a consequence of not keeping customer details secure?

• Loss of customer trust

• Increased sales

• Improved customer service

• Enhanced data security

An example of selling unsafe or unhealthy products is:

• Selling expired food items

• Providing fresh organic vegetables

• Offering free health check-ups

• Selling eco-friendly products

How have high profile cases like NHS data breach/cyber attack, British Airways cabin crew strike, and Facebook Cambridge Analytica data sharing affected customer trust towards these organisations?

• Increased trust

• Decreased trust

• No change in trust

• Improved customer relations

What is the impact of failing to handle customer data conscientiously and effectively?

• Loss of customer trust

• Increased sales

• Improved customer satisfaction

• Enhanced data security

According to the survey mentioned, what percentage of British consumers would cease to do business with a company if it mishandled their private details?

• 25%

• 40%

• 60%

• 80%