EL 3 Test: Marketing

The marketing function of distribution also includes purchasing, stock handling, & inventory control.

• True
• False

Demographics are facts about products.

• True
• False

When a product has passed the test market it is ready for the marketplace.

• True
• False

Magazines ads have a longer life than newspaper ads because people take their time reading magazines but usually throw newspapers out right away.

• True
• False

Pop-up ads are a popular and effective means of online advertising.

• True
• False

All of the following are functions of marketing except

• distribution.
• selling.
• financing.
• accounting.

The effort to inform, persuade, or remind potential customers about a business's products or services is known as

• persuasion.
• promotion.
• prediction.
• protection.

Which of the following describes a channel of distribution that involves one or more intermediaries?

• mass distribution
• direct distribution
• indirect promotion
• indirect distribution.

The gathering and analysis of information on the size, location, and makeup of a market is called

• demographic analysis
• marketing research
• information analysis
• population research

All of the following are steps in the development of a product except

• divide consumer groups into segments.
• screen ideas.
• develop a business plan.
• test-market the product.