
Understanding Consumer Motives and Values
Authored by MOHD NASRUL AZMI BIN MOHD NADZIER KHAN PROFESSOR
Other
12th Grade
Used 1+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of motivation based on strength and direction?
Motivation is the absence of desire to achieve any goals.
Motivation is solely about the amount of effort put into a task.
Motivation is the combination of the intensity of desire (strength) and the focus of that desire (direction) towards achieving a goal.
Motivation refers only to the rewards received after achieving a goal.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main types of motivational direction needs?
Physical needs and emotional needs
Cognitive needs and spiritual needs
Intrinsic needs and extrinsic needs
Social needs and financial needs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify and explain three types of motivational conflicts.
Approach-Compromise Conflict
Avoidance-Compromise Conflict
Three types of motivational conflicts are Approach-Approach Conflict, Avoidance-Avoidance Conflict, and Approach-Withdrawal Conflict.
Three types of motivational conflicts are Approach-Approach Conflict, Avoidance-Avoidance Conflict, and Approach-Avoidance Conflict.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do specific needs influence buying behavior?
Specific needs have no impact on consumer choices.
Consumers always buy the most expensive products regardless of their needs.
Buying behavior is solely influenced by advertising and not by specific needs.
Specific needs drive consumers to seek products that best fulfill those needs, influencing their preferences and purchasing decisions.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategies can be employed to increase consumer involvement?
Focus solely on traditional advertising
Increase prices to reduce demand
Implement interactive marketing, personalized communication, loyalty programs, user-generated content, and community engagement.
Limit product availability
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between intrinsic and extrinsic motivation?
Intrinsic motivation relies solely on social approval, whereas extrinsic motivation is based on personal satisfaction.
Intrinsic motivation is always negative, while extrinsic motivation is always positive.
Intrinsic motivation is influenced by external factors, while extrinsic motivation is purely internal.
Intrinsic motivation is internal and self-driven, while extrinsic motivation is external and driven by rewards.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can understanding consumer motives help in marketing strategies?
It simplifies the purchasing process for consumers.
It has no impact on customer satisfaction.
It helps tailor marketing strategies to meet consumer needs and desires.
It increases production costs for businesses.
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