Social Media Strategy Essentials

Gillian Perkins discusses the importance of a strategic social media plan for businesses. She highlights common mistakes, such as focusing on vanity metrics and trying to be on every platform. Perkins outlines steps to set goals, assess current results, choose platforms, generate content ideas, and establish a posting schedule. She emphasizes the need for a system to create and manage content and the importance of monitoring and adjusting the strategy based on performance metrics.

What is a common mistake businesses make when creating a social media strategy?

• Not setting any goals

• Ignoring competitor strategies

• Focusing on too many platforms

• Posting too frequently

Why is it important to set specific goals for your social media strategy?

• To align with business objectives and measure success

• To ensure content is posted daily

• To reduce marketing costs

• To increase the number of followers

What should you consider when identifying your target market for social media?

• The cost of advertising

• The popularity of social media trends

• The demographics and interests of potential customers

• The number of platforms available

How can researching competitors benefit your social media strategy?

• By increasing your advertising budget

• By reducing the need for original content

• By understanding what works and improving your strategy

• By copying their content directly

What is a key factor in choosing the right social media platforms for your business?

• The number of users on the platform

• The platform's design and layout

• The platform's advertising options

• Your personal enjoyment and strategic fit

Why is it beneficial to generate a large number of content ideas early on?

• To impress your audience with quantity

• To avoid using the same idea twice

• To have a variety of options and reduce pressure later

• To ensure daily posting

What is the main purpose of establishing a posting schedule?

• To ensure content is posted at the same time every day

• To maintain consistency and meet algorithm requirements

• To increase the number of posts per day

• To reduce the workload of content creation

What is a crucial step in ensuring your social media strategy is effective?

• Posting as much content as possible

• Monitoring metrics and adjusting strategies

• Using only one social media platform

• Focusing solely on increasing followers

Why is it important to have a content production system?

• To reduce the cost of content creation

• To ensure timely creation and posting of content

• To allow for more spontaneous content

• To focus on quantity over quality

What should you do if your social media strategy is not yielding the desired results?

• Increase your advertising budget

• Continue with the same strategy

• Analyze and adjust your approach

• Focus on a different business goal