Influencer Marketing

What is influencer marketing? A) A marketing strategy that uses celebrities to promote products B) A marketing strategy that uses influential people to promote products C) A marketing strategy that uses social media ads D) A marketing strategy that uses email campaigns.

• A marketing strategy that uses celebrities to promote products

• A marketing strategy that uses influential people to promote products

• A marketing strategy that uses social media ads

• A marketing strategy that uses email campaigns.

What is a common goal of influencer marketing?

• Decrease sales

• Increase brand loyalty

• Reduce product quality

• Limit customer interaction

Which of the following is a challenge in influencer marketing?

• Easy to measure ROI

• Finding the right influencer

• Low cost

• Guaranteed success

How do brands typically compensate influencers?

• Only with cash

• Only with free products

• With cash, free products, or both

• Only with discounts.

What is the first step in creating an influencer marketing campaign?

• Choosing the product

• Setting a budget

• Identifying the target audience

• Designing the logo

Which industry heavily relies on influencer marketing?

• Automotive

• Fashion and beauty

• Agriculture

• Construction

What is a nano-influencer?

• An influencer with a massive following

• An influencer with a very small but highly engaged audience

• An influencer who only uses print media

• An influencer who is a politician.

What is the main theme of the Forbes cover shown in the image?

• Technology

• The Business of Influence

• Health

• Education

Which color is used as a background for the word 'INFLUENCE' on the Forbes cover?

• Blue

• Yellow

• Pink

• Green

What type of business is being referred to on the Forbes cover?

• Retail

• Influence

• Technology

• Finance