Key Changes - Discussion

Which technological disruption in the music industry do you believe had the greatest impact on how we listen to music today?

• Digital Downloads

• Radio

• Streaming Services

• Phonograph Records

What do you think will be the most important factor for success in the music industry in the next decade?

• Technological adaptation

• Understanding consumer behavior

• Innovation in distribution

• Stronger copyright protection

Answer explanation

The authors suggest that adapting to the ongoing changes in technology and consumer behavior will be crucial for success in the music industry.

How do you think technological changes have most influenced music creativity?

• New genres and styles

• Collaborative processes

• Access to diverse influences

If you had to choose one music format to enjoy for the rest of your life, which would it be?

Vinyl, Digital Downloads, Streaming, CDs

Many artists felt (and still feel) that vinyl records produce a “warmth” that is missing from the digital versions.

• Strongly agree

• Somewhat agree

• Somewhat disagree

• Strongly disagree