Quiz on Chapter 5 Concepts

What is the primary focus of Chapter 5?

• Cognitive development

• Attitudes and their influence on behavior

• Social norms

• Group dynamics

Which of the following best describes explicit attitudes?

• Unconscious evaluations

• Attitudes that are difficult to report

• Consciously accessible and controllable attitudes

• Attitudes formed through classical conditioning

What is the Implicit Association Test (IAT) used to measure?

• Explicit attitudes

• Behavioral intentions

• Implicit attitudes

• Social norms

Which learning process involves acquiring attitudes through observation?

• Classical conditioning

• Operant conditioning

• Social learning

• Cognitive dissonance

What does the central route to persuasion emphasize?

• Emotional appeals

• Superficial cues

• Quality of arguments

• Source attractiveness

Which of the following is an example of the peripheral route to persuasion?

• Detailed analysis of a product

• Celebrity endorsements

• Statistical evidence

• Logical reasoning

What is cognitive dissonance?

• A state of mental clarity

• A feeling of discomfort from conflicting beliefs

• A method of persuasion

• A type of social learning

Which method can help reduce cognitive dissonance?

• Ignoring the conflict

• Changing one of the conflicting beliefs

• Seeking social validation

• Increasing the conflict

What is the role of reference groups in attitude formation?

• They have no impact on attitudes.

• They provide a standard for comparison.

• They only influence negative attitudes.

• They are irrelevant to consumer behavior.

What does the term 'ego-depletion' refer to?

• An increase in self-control

• The depletion of self-control resources

• A method of attitude change

• A type of social influence