Marketing Mix Quiz

What is the purpose of a unique selling point (USP)?

• To increase the cost of production

• To make products stand out from competitors

• To reduce the price of products

• To limit the number of products sold

What is an example of a tangible (physical) product?

• Spa day experience

• Haircut

• Mobile phone

• Web development service

What does a business need to conduct to find out the needs and wants of its target market?

• Financial analysis

• Market research

• Product testing

• Price comparison

What is one factor that influences price?

• Product colour

• Customer opinions

• Employee satisfaction

• Store location

What is the marketing mix used for?

• To reduce business expenses

• To attract customers to a business

• To limit product variety

• To increase employee wages

What is an example of a high-quality, luxury good?

• Chocolate bar

• Mobile phone

• Sports car

• Haircut

What does the 'Price' element of the marketing mix refer to?

• The cost of production

• The amount charged to customers

• The number of products sold

• The quality of the product

What is a common strategy companies use to make sales?

• Increasing production costs

• Using pricing strategies

• Reducing product variety

• Limiting customer feedback

What does the 'promotional mix' refer to?

• A combination of different promotion methods

• A mix of different product lines

• A blend of various manufacturing techniques

• A combination of employee benefits

What factor does NOT influence the chosen promotion method?

• Type of product or service

• Relative costs of methods

• Size of the budget

• Number of employees