BTEC UNIT 3: PROMOTING A BRAND - LA A D1

BTEC UNIT 3: PROMOTING A BRAND - LA A D1

12th Grade

15 Qs

quiz-placeholder

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BTEC UNIT 3: PROMOTING A BRAND - LA A D1

BTEC UNIT 3: PROMOTING A BRAND - LA A D1

Assessment

Quiz

Business

12th Grade

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Created by

Nico Smit

Used 1+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In what year did Apple become the most valuable brand in the world?

2011

2010

2012

2009

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the estimated worth of the Apple brand in 2011?

$153.3 billion

$200 billion

$100 billion

$175 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is credited with the success of the Apple brand?

Steve Jobs and his colleagues

Bill Gates

Elon Musk

Jeff Bezos

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is a brand perceived by customers?

As how the public sees a product or a business

As a financial asset

As a legal entity

As a technological innovation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is meant by a brand's personality?

The legal rights of a brand

Customer perceptions of how a brand might behave

The financial value of a brand

The physical appearance of a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of branding can be applied to all products and services of a company?

Corporate branding

Product branding

Service branding

Personal branding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the impact of charging £100 less than a rival company?

Decreased customer interest

Increased customer interest

No change in customer interest

Reduced product quality

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