Marketing Campaign

Your justification should include...

• SWOT

• SWOT and Primary Data

• Product Life Cycle

• SWOT and Product Life Cycle

Draw Mr Rowlands

Sample ____ affects the reliability of market research.

Which of the following is the best definition for brand loyalty?

• The use of market research and advertising to promote and sell products or services

• The positive association consumers attach to a particular product or brand.

• The promotion of a particular product by means of advertising

• The combination of factors used to influence consumers to purchase a company's products

Your marketing campaign aim should be derived from one of the options given in the brief?

• True

• False

"Vegan chocolate is wrong."

• Agreed!

• Disagree!

• I don't care!

The market research section should be made up of primary and _________ data.

You do not need to do objectives to go with your aim in the marketing campaign.

• True

• False

Draw a logo for Charming Chocolate.

What are the three sections we have covered so far that are needed in your marketing campaign?