Mar căn bản: Ôn C4 (1)

What are the four main steps in designing a customer value-driven marketing strategy?

• Segmentation, Targeting, Promotion, Delivery

• Segmentation, Targeting, Differentiation, Positioning

• Differentiation, Segmentation, Delivery, Positioning

• Research, Targeting, Differentiation, Marketing Mix

Market segmentation involves:

• Dividing a market into distinct groups of buyers with different needs

• Selecting all customers to target

• Ignoring customer needs

• Focusing on a single group of customers

Which of the following is NOT a type of market segmentation?

• Geographic

• Psychographic

• Behavioral

• Economic

Geographic segmentation divides the market by:

• Customer income

• Location such as nations, regions, or neighborhoods

• Personality traits

• Social class

Psychographic segmentation divides customers based on:

• Gender and age

• Education level

• Social class, lifestyle, or personality traits

• Buying behavior

Behavioral segmentation involves dividing the market based on:

• Customer behavior, such as benefits sought or usage rates

• Customer income

• Personality traits

• Nationality

What is an example of demographic segmentation?

• Grouping customers by their hobbies

• Segmenting customers by their income and occupation

• Dividing customers based on their behavior

• Focusing on a specific geographic region

In demographic segmentation, markets can be divided by factors such as:

• Age, gender, income, education

• Hobbies and interests

• Personality and values

• Social media preferences

Which of the following is a correct statement regarding market segmentation?

• It ignores differences between consumer groups

• It helps marketers target consumers more effectively

• It is only useful in international markets

• It focuses only on demographic factors

Which of the following is a characteristic of effective market segmentation?

• Segments should be measurable, substantial, accessible, and actionable

• Segments should consist only of high-income customers

• Segments must be based on geographic factors

• Segments should include everyone in the market