Advertising Quiz 1

Advertising Quiz 1

University

14 Qs

quiz-placeholder

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Advertising Quiz 1

Advertising Quiz 1

Assessment

Quiz

Others

University

Easy

Created by

Tristan Andrei Gabriel

Used 1+ times

FREE Resource

14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of advertising in modern business?

To reach target audiences and drive sales

To increase employee satisfaction

To reduce production costs

To eliminate competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Kotler and Keller's 2021 analysis, what does effective advertising encourage?

Higher production rates

Employee retention

Market saturation

Brand loyalty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has advertising adapted from in its evolution?

Print to broadcast media

Broadcast to social media

Television to radio

Digital to print media

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant benefit of digital advertising?

Global reach and engagement

Limited audience reach

Higher costs

Less interaction with consumers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platform is considered a powerful advertising tool?

Billboards

Social media

Radio

Television

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a debated aspect of advertising's impact on consumer behavior?

It has no effect on consumer choices

It is only beneficial for businesses

It can manipulate consumer needs

It always provides accurate information

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does effective communication of a unique value proposition influence?

Production efficiency

Market trends

Employee productivity

Consumer decisions

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