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Advertising Quiz 2

Authored by Tristan Andrei Gabriel

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University

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Advertising Quiz 2
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising medium is described as high-targeting and visually impactful?

Print Advertising

Broadcast Advertising

Social Media Advertising

Digital Advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of Broadcast Advertising?

Engagement

Flexibility

Emotional connections

Targeted demographics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising medium is noted for being flexible and targeted?

Print Advertising

Digital Advertising

Social Media Advertising

Broadcast Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a primary focus for startups in advertising?

Customer relationships

Emotional connections

Brand recognition and awareness

Sales conversions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SMART stand for in advertising goals?

Specific, Manageable, Achievable, Relevant, Timely

Strategic, Measurable, Attainable, Relevant, Time-sensitive

Simple, Manageable, Achievable, Realistic, Timely

Specific, Measurable, Achievable, Relevant, Time-bound

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is essential for effective strategy development in advertising?

Hiring a marketing team

Choosing the right medium

Setting advertising goals and objectives

Setting a large budget

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which budgeting technique involves starting from a zero base?

Percentage-of-sales budgeting

Zero-based budgeting

Fixed budgeting

Incremental budgeting

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