Marketing Mix Quiz

What are the four elements of the marketing mix?

• Product, Price, Place, Promotion

• Product, People, Process, Promotion

• Price, Place, People, Process

• Product, Price, People, Process

Which of the following is NOT one of the four P's of the marketing mix?

• Product

• Price

• People

• Promotion

What is created in the third stage of product development?

• Market research report

• Prototype

• Customer feedback

• Pricing strategy

What is a risk if a new product does not meet customer demand?

• Increased demand

• No sales

• Higher prices

• Better reviews

How many stages are there in the product life cycle?

• 2

• 3

• 4

• 5

What happens during the growth stage of a product's life cycle?

• Sales decline

• Sales grow

• Sales are highest

• Product is introduced

What is the main focus during the maturity stage of a product's life cycle?

• Introducing the product

• Growing sales

• Maintaining high sales

• Reducing production

Which of the following is a method of altering the 'product' in extension strategies?

• Changing the price

• New promotion

• Altering packaging, new features

• Changing location sold

Which of the following is NOT one of the 4 P's mentioned in extension strategies?

• Product

• Price

• Promotion

• Profit

Which of the following is a common strategy to extend the life of a product?

• Reduce advertising

• Increase price

• Rebranding

• Limit distribution