Midterms COMM235

where programmers eliminate any pause between the end of one program and the start of the next one -- generally at the top of the hour. The idea is to immediately get viewers involved in the next program before they are tempted to switch channels.

• hotswitching

• cross programming

• bridging

• stripping

involves the interconnection of two different shows. The story line of one program continues into a different program, generally with a mixture of the key people appearing in each.

• hotswitching

• cross programming

• bridging

• stripping

is used when one TV program intentionally extends beyond the normal end point of programs on the other channels. With these programs already underway when the first program ends it discourages the audience from  changing channels and joining another program "in progress."

• hotswitching

• cross programming

• bridging

• stripping

is used when one TV program intentionally extends beyond the normal end point of programs on the other channels. With these programs already underway when the first program ends it discourages the audience from  changing channels and joining another program "in progress."

• hotswitching

• cross programming

• bridging

• stripping

are popular on some local stations and on cable and satellite channels such as A&E. For example, a half-dozen episodes of Law and Order, Stargate SG1, CSI, or even the old The Twilight Zone series might be scheduled with the potential of holding loyal fans for several hours. Marathons often take place on weekends and during holiday periods when viewers are apt to have more time to watch TV.

• hotswitching

• cross programming

• marathons

• stripping

is used when one TV program intentionally extends beyond the normal end point of programs on the other channels. With these programs already underway when the first program ends it discourages the audience from  changing channels and joining another program "in progress."

• hotswitching

• cross programming

• bridging

• stripping

is when episodes of the same syndicated series are scheduled Monday through Friday at the same time. Not having to wait an entire week to see the next episode of a series (as they would with first-run network series) is an attractive option to many viewers.

• hotswitching

• cross programming

• bridging

• stripping

when a block of shows -- maybe even a whole week of shows during a certain time period -- all center around the same theme.

• hotswitching

• cross programming

• theming

• stripping

Broadcast programmers decide which TV shows, radio programs, news segments, and other content to include in their schedule. This involves selecting a mix of genres and formats, including drama, comedy, news, sports, documentaries, and more.

• content selection

• scheduling

• dayparting

• promotions

Broadcasters create a daily or weekly schedule outlining when each piece of content will air. This schedule takes into account factors like time slots, prime time, and off-peak hours. Scheduling can impact a program's viewership and advertising revenue.

 

• content selection

• scheduling

• dayparting

• promotions