Intro Business - Vocab List 2

groups prospective customers based on where they live

(a)  

the main characteristics that define a company’s likely customers

(a)  

grouping a population based on key characteristics that drive their spending

(a)  

group of people identified as likely customers for an item due to shared characteristics

(a)  

how a company gets its item to to the customer

(a)  

how a company advertises its items or services

(a)  

where a company sells their item & the distribution channels used to get it to customers

(a)  

reflects what consumers are willing to pay for an item or service

(a)  

represents an item or service designed to satisfy customer needs & wants

(a)  

what a company uses to influence & meet the needs of its customers as effectively and efficiently as possible

(a)