Consumer Behavior Quiz

Which of the following is NOT a personal factor influencing consumer behavior?

• Age

• Lifestyle

• Social status

• Occupation

Which model suggests that consumers pass through several stages, such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior?

• Pavlovian Model

• Black Box Model

• Economic Model

• The Buyer Decision Process

The concept of cognitive dissonance refers to the:

• Satisfaction after a purchase

• Confusion about the available choices

• Mental discomfort from conflicting thoughts post-purchase

• Emotional connection with a brand

Which of the following is a psychological factor that influences consumer behavior?

• Motivation

• Reference groups

• Family

• Social class

Which type of consumer buying behavior involves low consumer involvement but significant perceived brand differences?

• Habitual buying behavior

• Complex buying behavior

• Dissonance-reducing buying behavior

• Variety-seeking buying behavior

Maslow's hierarchy of needs places which of the following needs at the top of the pyramid?

• Esteem needs

• Social needs

• Self-actualization needs

• Safety needs

Which type of motivation is driven by a consumer's desire to achieve external rewards or recognition?

• Intrinsic motivation

• Extrinsic motivation

• Personal motivation

• Emotional motivation

In consumer behavior, the term "perception" refers to:

• The process of organizing and interpreting sensory input

• The evaluation of a product after purchase

• Learning through experience

• The actions taken by consumers before making a purchase

Which of the following is an example of post-purchase behavior?

• Information search

• Word-of-mouth feedback

• Brand recognition

• Perceived risk

Which of the following is a cultural factor influencing consumer behavior?

• Personality

• Income level

• Nationality

• Occupation