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Consumer Behavior Quiz

Authored by Shie Espino

Business

12th Grade

Used 1+ times

Consumer Behavior Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a personal factor influencing consumer behavior?

Age

Lifestyle

Social status

Occupation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which model suggests that consumers pass through several stages, such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior?

Pavlovian Model

Black Box Model

Economic Model

The Buyer Decision Process

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The concept of cognitive dissonance refers to the:

Satisfaction after a purchase

Confusion about the available choices

Mental discomfort from conflicting thoughts post-purchase

Emotional connection with a brand

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a psychological factor that influences consumer behavior?

Motivation

Reference groups

Family

Social class

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of consumer buying behavior involves low consumer involvement but significant perceived brand differences?

Habitual buying behavior

Complex buying behavior

Dissonance-reducing buying behavior

Variety-seeking buying behavior

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maslow's hierarchy of needs places which of the following needs at the top of the pyramid?

Esteem needs

Social needs

Self-actualization needs

Safety needs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of motivation is driven by a consumer's desire to achieve external rewards or recognition?

Intrinsic motivation

Extrinsic motivation

Personal motivation

Emotional motivation

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