1.1.2 Market Research 20 MCQ's

1.1.2 Market Research 20 MCQ's

12th Grade

20 Qs

quiz-placeholder

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1.1.2 Market Research 20 MCQ's

1.1.2 Market Research 20 MCQ's

Assessment

Quiz

Business

12th Grade

Easy

Created by

Ms Cave

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Using reports from a market research company

Collecting customer feedback through a survey

Reviewing data from government statistics

Accessing industry sales data from a trade association

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary market research data includes:

Data collected directly from customers

Government publications, industry reports, and databases

Personal interviews and focus groups

Data collected via social media engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of secondary market research?

Provides specific insights directly related to a company's unique products

Involves lower costs and less time compared to primary research

Always provides the most up-to-date information

Offers a more personalized understanding of customer preferences

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key limitation of primary research?

It is always outdated

It may be expensive and time-consuming

It cannot be used to predict future trends

It is not specific to the business's needs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of qualitative data?

The number of customers who purchase a product each day

A survey rating customer satisfaction on a scale of 1 to 5

Written feedback from customers about their experience

Total revenue figures for the year

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Quantitative research is most useful for:

Gaining insights into consumer attitudes and opinions

Understanding the reasons behind consumer behavior

Identifying measurable patterns, such as sales trends

Collecting open-ended responses to customer concerns

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Qualitative research is typically used to:

Calculate market share

Measure customer preferences using numerical data

Explore customer motivations and attitudes

Determine the profitability of a product line

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