Which of the following is an example of primary research?
1.1.2 Market Research 20 MCQ's

Quiz
•
Business
•
12th Grade
•
Easy
Ms Cave
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Using reports from a market research company
Collecting customer feedback through a survey
Reviewing data from government statistics
Accessing industry sales data from a trade association
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Secondary market research data includes:
Data collected directly from customers
Government publications, industry reports, and databases
Personal interviews and focus groups
Data collected via social media engagement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an advantage of secondary market research?
Provides specific insights directly related to a company's unique products
Involves lower costs and less time compared to primary research
Always provides the most up-to-date information
Offers a more personalized understanding of customer preferences
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key limitation of primary research?
It is always outdated
It may be expensive and time-consuming
It cannot be used to predict future trends
It is not specific to the business's needs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of qualitative data?
The number of customers who purchase a product each day
A survey rating customer satisfaction on a scale of 1 to 5
Written feedback from customers about their experience
Total revenue figures for the year
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quantitative research is most useful for:
Gaining insights into consumer attitudes and opinions
Understanding the reasons behind consumer behavior
Identifying measurable patterns, such as sales trends
Collecting open-ended responses to customer concerns
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qualitative research is typically used to:
Calculate market share
Measure customer preferences using numerical data
Explore customer motivations and attitudes
Determine the profitability of a product line
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