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Unit 6 Market Research and Product Development

Authored by Sydney Smith

Business

9th - 12th Grade

Used 11+ times

Unit 6 Market Research and Product Development
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15 questions

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1.

DROPDOWN QUESTION

30 sec • 1 pt

Fill in the blank: (a)   refers to data that describes a group of people.

Customer Profile

Demographics

Market Research

2.

DRAG AND DROP QUESTION

30 sec • 1 pt

Fill in the blank: (a)   involves collecting, recording, and analyzing information about customers, products, services, and customers.

Market Research

Survey

Focus Group

3.

DRAG AND DROP QUESTION

30 sec • 1 pt

Fill in the blank: (a)   helps a business determine where its potential customers live and how far they will travel to visit your business.

Geographic Data

Primary Data

Target Market

4.

DROPDOWN QUESTION

30 sec • 1 pt

Fill in the blank: (a)   involves identifying and examining the characteristics of a competing firm.

Competitive Analysis

Customer Profile

Survey

5.

DROPDOWN QUESTION

30 sec • 1 pt

Fill in the blank: (a)   is an interview with a group of potential customers who provide valuable feedback.

Focus Group

Market Research

Demographics

6.

DROPDOWN QUESTION

30 sec • 1 pt

Fill in the blank: (a)   refers to individuals or companies that are interested in a product or service and are willing to pay for it.

Target Market

Customer Profile

Survey

7.

DROPDOWN QUESTION

30 sec • 1 pt

Fill in the blank: (a)   is a description of the person or company that is likely to buy your product or service.

Customer Profile

Demographics

Competitive Analysis

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