Market Research Assessment

Market Research Assessment

12th Grade

24 Qs

quiz-placeholder

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Market Research Assessment

Market Research Assessment

Assessment

Quiz

Business

12th Grade

Practice Problem

Easy

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24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Anya is conducting a market research project for her new startup. What is a primary benefit of conducting primary research?

It is less time-consuming than secondary research.

It provides data that is specific to the researcher's needs.

It is always cheaper than secondary research.

It eliminates the need for data analysis.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cameron is conducting a market research project for a new product launch. Which of the following is a limitation of primary research?

It is often outdated.

It can be expensive and time-consuming.

It is less reliable than secondary research.

It is not specific to the researcher's needs.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Daisy is conducting a market analysis for her new startup. What is a disadvantage of using secondary research for her analysis?

It is always more expensive than primary research.

It may not be specific to the researcher's needs.

It requires a large sample size.

It is always more time-consuming than primary research.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Isla is conducting a market survey for her new product. Which of the following is a benefit of primary research?

It provides historical data.

It allows for control over the data collection process.

It is always less expensive than secondary research.

It eliminates the need for data analysis.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Christina is conducting a survey for her school project. What is a common limitation of primary research she might face?

It is always less reliable than secondary research.

It can be biased if not conducted properly.

It is always outdated.

It is not specific to the researcher's needs.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cameron and Isla are conducting a market analysis for their business project. Which of the following is a disadvantage of secondary research?

It is always more reliable than primary research.

It may contain outdated information.

It is always more expensive than primary research.

It eliminates the need for data analysis.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During a group project, Anya and Isla are tasked with understanding customer satisfaction. What is a primary benefit of using qualitative data in their research?

It provides numerical data for statistical analysis.

It offers in-depth insights into participants' thoughts and feelings.

It is always easier to collect than quantitative data.

It eliminates the need for further research.

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