COM1323 T789 Quiz

žThe use of PR to influence the course of conflict is called “strategic conflict management”

• TRUE

• FALSE

During crisis, PR practitioners use the threat appraisal model to assess situation, this model consider both....

• Situational demands and organizational resources

• Crisis communication strategies

• Only organizational resources

• Public opinion only

Below are phases in Conflict Management Life Cycle, except for...

• Reactive

• Proactive

• Strategic

• Defensive

Proactive issues management consist of these steps:-

• Environmental scanning

• Issue tracking

• Issues management

• Crisis planning

• All of the above

Conflict management life cycle phase 2 is called strategic stage, which consist of the following activities, except for...

• Risk communication

• Conflict positioning

• Crisis management plan

• Marketing and promotion

Provide any THREE suggestions as guideline during crisis communication.

Describe the importance of meetings and events as a vital PR tool at digital age.

Describe one pro and one con each of using a celebrity as part of a promotional event.

_____________ also known as international PR, is the planned and organized efforts of a company, an institution, or a government to establish and build relationships with the publics of other nations.

• World PR

• Global PR

• Domestic PR

• Cross borders PR

The need for global PR talent is increasing.

Describe TWO essential skills and criteria to meet the demands of global PR.