User Personas

User Personas are essentially ------- characters that represent the various different types of people that use your software, this could be a website for example

(a)  

Personas enable you to (a)   your website through the eyes of another person, which will somewhat neutralize your subjectivity

Which of these would need to be included in your dictational User Persona

• A definition of your segment, their demographics, Their values and beliefs

• A name and a picture

• The value they get from your organisation

• All other the other answers

By creating a User Persona, you are trying to articulate their values and beliefs, and find out which of the following:

• their passions and interests, dreams and goals

• whether they are politically conservative or liberal

• Their personality characteristics and what motivates them

• all of these answers

Knowing their demographics will help you to.......... ............ which meets their needs

(a)  

Once you have developed your personas, you need to ask which of the following questions?

• Both B and C

• What would create trust in this person? and why would they share our content? What keywords would they use in Google?

• what are the top pages they'd view? what psychological hurdles would those pages unknowingly present?

• Just B

User Personas can be used and be useful when?

• Planning marketing campaigns

• Designing and creating websites

• all three answers

• Deciding what medium you are going to use to market your business/product/services

What is the first step in attracting a target audience on social media?

• Utilize social media advertising

• Define target audience

• Create engaging visuals

• Run contests and giveaways

What is the first step in attracting a target audience on social media?

• Develop detailed buyer personas

• Run Contests and Giveaways

• Engage in Conversations

• Utilize targeted advertising

How can businesses connect with the audience in real-time on social media?

• Engage in Conversations

• Live Video

• Develop detailed buyer personas

• Utilize targeted advertising