MA-B-2

MA-B-2

Professional Development

5 Qs

quiz-placeholder

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MA-B-2

MA-B-2

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Easy

Created by

Amit Shankar

Used 1+ times

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When performing segmentation using hierarchical clustering in R, which function is used to generate a hierarchical cluster object?

hclust()

kmeans()

dendrogram()

cutree()

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is used in hierarchical clustering to minimize the total within-cluster variance?

Single Linkage

Complete Linkage

Ward’s Method

Average Linkage

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Hierarchical clustering helps in exploring

Number of Cluster

Price of Cluster

Value of Cluster

Charecteristics of Cluster

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of using segmentation in marketing?

Reducing production costs

Tailoring marketing efforts to specific customer groups

Maximizing inventory turnover

Standardizing product offerings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of market segmentation?

Demographic segmentation

Geographic segmentation

Behavioural segmentation

Technological segmentation

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