IELTS READING 2- unit 6

Puffery is a term for........................ advertising claims about products, such as "These sports shoes are the best in the world".

• exaggerated

• mislead

• investigate

• authority

Many advertisers use puffery for its................... value to make people laugh.

• awareness

• entertainment

• investigate

• authority

Some people worry that these subjective claims will.............. consumers.

• awareness

• entertainment

• investigate

• mislead

Also, competitors.................. to untruthful claims being made by another company.

• awareness

• object

• investigate

• mislead

............................, they think it might give their competitor an unfair advantage.

• awareness

• understandably

• deliberately

• validity

They can publicise examples of...................... advertising that are likely to mislead the public.

• awareness

• authority

• valididy

• deceptive

In some countries, consumer rights organisations.................. various products and services to check if the advertising is honest.

• awareness

• deceptive

• investigate

• validity

It is also important to have an official body to check the.................... of claims that advertisers make.

• awareness

• deceptive

• investigate

• validity

Such official organisations need to have the ..................... to take legal action if the claims are dishonest.

• awareness

• authority

• investigate

• validity

In general, consumers also need to have an .................. of how advertising works so that they do not believe vague or exaggerated claims.

• awareness

• authority

• investigate

• validity