MKT Distribution channel

What is the FIRST step in the distribution channel design process?

• Develop new products

• Determine channel design needs

• Set up a new company

• Identify changes in the business environment

Why might perishable goods require a different distribution channel than durable goods?

• They are sold at lower prices

• They have different customers/ target markets

• They require a shorter, more direct channel

Which of the following is NOT a source for finding channel members

• Field sales organizations

• Trade sources

• Reseller inquiries

• Financial stability

Why is flexibility in a distribution channel system important?

• It helps reduce distribution costs.

• It ensures sustained competitiveness by responding to market trends.

• It improves control over the channel operations.

• All correct

What can necessitate changes in a distribution strategy according to the marketing mix?

• Changes in manufacturing technology

• Changes in product, price, promotion, or place

• Changes in staff training

• Changes in customer feedback

When establishing a new company or branch, what might be required?

• A new marketing strategy

• A higher price point

• A new distribution channel

• A different product line

What should be considered when bringing existing products into new target markets?

• The color of the product

• The brand name

• The preferences of the new market for distribution methods

• The manufacturing location

Can you give examples of how a poorly designed distribution

channel can impact a company’s sales or market reach?

• The product is not available in major retail stores, reducing customer reach

• The product is sold online only without delivery, resulting in a loss of customers

• All correct

• Too many intermediaries are used, increasing costs and retail prices, affecting competitiveness

How do online platforms and traditional brick-and-mortar

stores complement each other in a parallel channel structure?

• Online platforms cater to younger customers, while brick-and-mortar stores cater to all ages

• Online platforms reduce operating costs, while brick-and-mortar stores may not incur any costs

• Online platforms increase customer reach, while brick-and-mortar stores provide a physical shopping experience

• Online platforms and brick-and-mortar stores are unrelated

What is crucial for ensuring that products reach the target audience effectively

• Market coverage

• Level of Control

• Total distribution costs

• Flexibility of the Channel System