Marketing Midterm

The goal of marketing is to match a company's products and services to the people who need and want them to ensure profitability.

• True
• False

To market a product successfully, a company has to understand what people want to buy and why they want to buy it.

• True
• False

Marketing is one of the most important functions in companies today.

• True
• False

Marketing is involved in more than four million businesses and those businesses use it as their secondary business activity.

• True
• False

When a business uses marketing efficiently they can identify customers needs and wants to help create products that will be successful.

• True
• False

Marketing is the key to a business’s success, however, Marketing hasn’t changed throughout the years and will continue to stay the same.

• True
• False

Name one of the activities of marketing.

• creating
• communicating
• delivering
• exchanging

A unique group of prospective customers a business wants to serve and their locations.

• market
• price
• promotion
• distribution

The amount customer pay and the methods of increasing the value of the products to the customers.

• price
• promotion
• distribution
• marketing concept

The methods used and information communicated to encourage customers to purchase and to increase their satisfaction.

• promotion
• distribution
• marketing concept
• product