Commercialisation in Sport and Media

What is one of the benefits for sponsors in the commercialisation of sports?

• Increased ticket sales

• Exposure for their product or service

• Better training facilities

• More competitive matches

How does the media benefit from the commercialisation of sports?

• By gaining increased viewers and advertising revenue

• By receiving free sports equipment

• By organising sports events

• By sponsoring athletes

What is one of the benefits for sports from commercialisation?

• Decreased popularity

• Revenue, equipment, prizes, and a raised profile

• Less media coverage

• Fewer sponsorship deals

Which major networks hold broadcasting rights for NFL games, including the Super Bowl?

• BBC and ITV

• CBS, NBC, Fox, and ESPN

• Sky Sports and BT Sport

• Channel 4 and Channel 5

What is the primary purpose of commercialisation in sports?

• To reduce the number of sports events

• To represent the commercial nature of sport

• To eliminate sponsorships

• To decrease media coverage

What is the benefit of media coverage for sports?

• Decreased viewership

• Increased ticket prices

• Raised profile and popularity

• Less sponsorship interest

Which of the following is NOT a benefit of commercialisation for sports?

• Increased revenue

• More competitive matches

• Decreased popularity

• Raised profile

What is the relationship between sport, sponsorship, and media often referred to as?

• The Silver Circle

• The Golden Triangle

• The Platinum Square

• The Bronze Line

What is the main benefit for sponsors in sports commercialisation?

• Free tickets to events

• Exposure for their product or service

• Ownership of sports teams

• Control over media coverage

What is the main benefit for media companies in sports commercialisation?

• Free sports equipment

• Increased advertising revenue and viewership

• Ownership of sports teams

• Control over sports rules