Market Research Methods Quiz

Which method involves manipulating variables in a controlled environment to test consumer reactions?

• Focus Group

• Experiment

• Social Media

• Mystery Shopping

What is the method used to collect primary data by asking people about their opinions on a particular topic?

• Interview

• Survey

• Observation

• Experiment

Which method involves collecting and analyzing data from online platforms to understand consumer behavior?

• Focus Group

• Social Media

• Mystery Shopping

• Experiment

Which method allows researchers to gain insights into consumer behavior by watching actions in a natural setting?

• Experiment

• Observation

• Social Media

• Interview

A group interview of approximately 6-12 people who share common interests

• Focus Group

• Experiment

• Survey

• Mystery Shopping

The process of studying & evaluating your competition within a parket to understand their strengths, weaknesses, etc.

• Competitive Analysis

• Interview

• Observation

• Focus Group

What involves hiring individuals to evaluate a business's services by acting as customers?

• Survey

• Mystery Shopping

• Experiment

• Interview

Compares 2 or more versions of a product or design to determine which performs best

• Interview

• Focus Group

• A/B testing

• Social Media

What is the method of collecting data by asking questions that can be either written or verbal?

• Survey

• Experiment

• Focus Group

• Mystery Shopping

What is a Field Trial?

• A test conducted in a laboratory setting

• A real-world test where a new product is introduced to a small group of potential customers

• A survey conducted online

• A theoretical analysis of market trends