Types of Customer Information Held

What type of customer information includes address, telephone number, and email?

• contact details

• financial details

• purchase history

• preferences

What type of customer information includes financial and medical details?

• other details

• contact information

• purchase history

• preferences

Why is it important to hold customer information for contact purposes?

• To improve customer service and support

• To increase product prices

• To reduce the number of employees

• To avoid legal compliance

Monitoring buying patterns and analysing changing trends is beneficial because:

• It helps in understanding customer preferences.

• It increases the cost of production.

• It reduces the need for market research.

• It complicates the decision-making process.

How can logging complaints and identifying improvements benefit an organisation?

• It helps in understanding customer needs and improving services.

• It increases the number of complaints received.

• It reduces the need for customer feedback.

• It complicates the process of service delivery.

What is the advantage of targeting new products at potential buyers using customer information?

• Increased sales through personalized marketing

• Higher production costs

• Reduced customer satisfaction

• Decreased market reach

Name a source of information that involves customer interaction.

• Customer Surveys

• Financial Reports

• Market Analysis

• Technical Manuals

Fill in the blank: Information should be ______ and confirmed with the customer when there is contact.

• checked

• ignored

• delayed

• overlooked

Why is it inappropriate for a hotel chain to hold financial and medical details of customers?

• It violates customer privacy and data protection laws.

• It helps in providing better customer service.

• It is necessary for booking and billing purposes.

• It is a common practice in the hospitality industry.

What does CRM stand for in information systems?

• CRM stands for Customer Relationship Management.

• CRM stands for Customer Resource Management.

• CRM stands for Client Relationship Management.

• CRM stands for Corporate Resource Management.