
Exploring Market Research Methods
Authored by Christian Obe
Business
11th Grade
Used 4+ times

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which primary research method is most effective for gathering detailed personal opinions?
Surveys
Focus groups
Observations
Trials
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant disadvantage of using secondary research data?
It is time-consuming to collect
It may not be specific to the researcher's needs
It is always outdated
It is too expensive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key factor in ensuring the reliability of market research data?
The data is collected from a large sample size
The data is collected quickly
The data is collected from a single source
The data is collected at a low cost
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In what scenario is quantitative data most beneficial?
Understanding customer emotions
Measuring market trends
Exploring new product ideas
Conducting in-depth interviews
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of external secondary data?
Customer loyalty card data
Internal financial records
Trade journals
Employee feedback forms
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of external secondary data?
Customer loyalty card data
Internal financial records
Trade journals
Employee feedback forms
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is the currency of data crucial in market research?
It ensures the data is inexpensive
It confirms the data is relevant to current market conditions
It guarantees the data is from a reliable source
It validates the data's accuracy
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