Exploring Market Research Methods

Which primary research method is most effective for gathering detailed personal opinions?

• Surveys

• Focus groups

• Observations

• Trials

What is a significant disadvantage of using secondary research data?

• It is time-consuming to collect

• It may not be specific to the researcher's needs

• It is always outdated

• It is too expensive

Which of the following is a key factor in ensuring the reliability of market research data?

• The data is collected from a large sample size

• The data is collected quickly

• The data is collected from a single source

• The data is collected at a low cost

In what scenario is quantitative data most beneficial?

• Understanding customer emotions

• Measuring market trends

• Exploring new product ideas

• Conducting in-depth interviews

Which of the following is an example of external secondary data?

• Customer loyalty card data

• Internal financial records

• Trade journals

• Employee feedback forms

Which of the following is an example of external secondary data?

• Customer loyalty card data

• Internal financial records

• Trade journals

• Employee feedback forms

Why is the currency of data crucial in market research?

• It ensures the data is inexpensive

• It confirms the data is relevant to current market conditions

• It guarantees the data is from a reliable source

• It validates the data's accuracy

Why is the currency of data crucial in market research?

• It ensures the data is inexpensive

• It confirms the data is relevant to current market conditions

• It guarantees the data is from a reliable source

• It validates the data's accuracy

What is the primary purpose of using government statistics in market research?

• To gather qualitative insights

• To obtain quantitative data

• To conduct primary research

• To validate internal data

Which research method is best suited for exploring new consumer behaviours?

• Surveys

• Observations