Chapter 2 Test

Which branding strategy offers legal authorization to another company to use the brand, brand mark, or trade character of the licensing company (there is a fee for this)?

• Brand extension

• Brand licensing

• Mixed branding

• Co-branding

The NBA allows Coca Cola and Domino's Pizza to use the NBA finals logo for $10 million while the event takes place. Which branding strategy is this considered?

• Brand extension

• Brand licensing

• Mixed branding

• Co-branding

The following is an example of what type of branding? Proctor & Gamble

• Brand Mark

• Trade Character

• Brand Name

• Trade Name

This type of brand helps to promote store loyalty.

• National

• Private or Store Brand

• Generic

Which brand classification would the image belong to?

• National brand

• Private or Store brand

• Generic

What type of branding does the following represent?

• Trade Name

• Brand name

• Trade character

• Brand Mark

A _______ is recognizable visually and does not need to be pronounced.

• Brand mark

• Trademark

• Logo type

• Slogan

Which brand classification would the image belong to?

• National

• Private or store brand

• Generic

______________ products are not advertised or promoted, therefore, the savings can be passed along to the customer.

• Generic

• Luxury

• Branded

• Imported

What brand classification would this image belong to?

• National brand

• Private or store brand

• Generic

• NO brand