product and price mix

product and price mix

12th Grade

21 Qs

quiz-placeholder

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product and price mix

product and price mix

Assessment

Quiz

Business

12th Grade

Hard

Created by

Anamika Ranjit

Used 85+ times

FREE Resource

21 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

marketing mix

4Ps

Marketing affectiveness

marketing elasticity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Goods and services produced to satisfy customer needs and wants (?)

product

brand

marketing mix

none of these options

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An identity or symbol that distinguish a product from competitors' product (?)

brand

brand image

product

product elasticity

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are the costs of new product development?

no guarantee it would be a success

expensive market research

large capital expenditure might occur

competitive advantage

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are benefits of new product development?

increase potential sales

it might help the business to survive when the market has changed

more finance would be needed

dis-economies of scale

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

General impression of a produce held by consumers (?)

brand image

brand

product

customer loyalty

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following are the roles of packaging?

protection to the product

provide information about the product

help consumers recognise the product

to keep the product fresh

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