International Marketing Chapter 2 Assessment

What is market?

• A platform where only wholesalers meet

• A place where only buyers meet

• is a platform that allows the exchange of goods and services between a buyer and seller.

• A place where only sellers meet

What is the primary goal of a marketing strategy?

• To eliminate competition

• To increase the number of products sold

• To create customer value and profitable relationships

• To reduce product prices

Which of the following is NOT a type of market segmentation?

• Gender

• Income

• Age

• Product type

What does the marketing mix include?

• Price, Promotion, Place, Performance

• Product, Promotion, Positioning, People

• Price, Product, People, Process

• Price, Product, Promotion, Place

What is market targeting?

• Creating a unique product

• Dividing a market into distinct groups

• Setting prices for products

• Evaluating and selecting market segments to serve

Which company focuses on customer experience and quality in its marketing strategy by printing popular names on their bottles?

• Coca-Cola

• McDonald's

• Nike

• Starbucks

What is the purpose of product positioning?

• To reduce production costs

• To increase the number of products offered

• To eliminate competitors

• To create a clear and desirable place for a product in the market

What is a customer value-driven marketing strategy focused on?

• Maximizing profits at all costs

• Making the customer happy

• Reducing marketing expenses

• Increasing product variety

Which of the following is an example of a marketing strategy used by Luckin Coffee?

• Offering discounts on coffee

• Personalizing bottles with names

• Creating loyalty cards

• Focusing on high-quality ingredients

Which of the following is a common tactic used by brands to enhance customer loyalty?

• Offering exclusive membership benefits

• Reducing product quality

• Increasing advertising costs

• Limiting product availability